Superior genetics produce better fat lambs

Superior Lamb

Straban Eco Lamb™ guarantees you healthy, tender meat; free from over use of chemicals. These lambs are raised in free-range conditions on pastures in selected areas throughout Australia.

Most lamb, sold in butcher shops and supermarkets comes from flocks that have been frequently drenched for worms and other parasites, and many are fattened on heavily fertilised crops. The superior genetics used to produce Straban Eco Lamb™, combined with clean, green and ethical farm management allows these lambs to grow faster, with less stress to produce superior lamb for the table.

Clean, green and ethical farm management

Ethical Management Produces a Healthier Product

Straban Eco Lamb producers run their Enterprises using ethically based, holistic, management practices. The sheep are treated humanely at all times, there is no mulesing and they are feed on pastures that are free from parasites and unnecessary chemicals.

These genetics are scientifically monitored and proven to produce larger eye muscle ('chops' in consumer language!). When you buy Straban Eco Lamb™ you will be giving your family a healthy, nutritious alternative and you will be supporting the production of lambs raised in an ethical management regime.

Availability

Straban Eco Lamb™ is a unique product, only available in selected butcher shops, fine food stores and restaurants. Where you see the logo you will know you can purchase some of Australia’s healthiest lamb – and support ethical farming practices.

We are also looking for strategic partners who have sustainable property and animal management. For more details, please view our Joint Venture information here. You can also find the grower specifications here.

Larger Eye Muscle

For enquiries, please contact:

Rob & Justine Biddle
02 6777 8182
0427 228830
rob@strabanmerinos.com.au
www.ecolamb.com.au
www.strabanmerinos.com.au